A feature to analyze in-store prices
According to an internal Google study, 72% of Americans use their smartphone in storesbut more than half abandon their purchases due to lack of sufficient information.
With more than 20 billion visual searches per monthof which 20% focused on shopping, Google Lens is positioning itself as a tool increasingly anchored in the habits of buyers. This is why a new functionality has recently been added, to compare prices of a product in store.
How does it work? Just take a photo of a product to instantly access detailed information on the article, a price comparison with the surrounding brands, similar products available nearby and customer reviews.
The data is retrieved by the Shopping Grapha database that brings together more than 45 billion product references and Google’s Gemini AI.
For now, this new feature is available for the beauty, toys and electronics categories, for stores that share their inventory via the Google Merchant Center.
What impacts for traders?
If this feature can help with in-store purchasing decisionsit also raises concerns for traders.
Indeed, the fact that price comparison is easier could encourage consumers to go buy elsewhere. However, it can also have advantages such as being used as a means to boost sales in stores.
Source : Google
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Formerly E-Store Manager and Social Media Manager in agency and advertiser, I am mainly interested in topics related to Community Management, Social Media Advertising and E-commerce in the broad sense. I am also always on the lookout for the latest web marketing trends and cover these subjects for LEPTIDIGITAL. To contact me: [email protected]
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