the essential
In France, the combined sales of rosé and white wines (excluding sparkling) now exceed those of red. A small revolution.
Red wine alert! Symbol of the French art of living, the latter continues to lose its splendor, to the point of now being dethroned, in terms of sales, by the rosé-white duo (excluding sparkling).
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The figures from the Circana institute recently relayed by The echoes want to be eloquent. In 2010, six out of ten bottles sold in French supermarkets were red (57.3% of volumes). A little less than fifteen years later, the figures are essentially the same but in favor of the cumulative sales of rosé and white (58%, at the end of April, over a period of twelve months, Editor’s note).
Global trend
A real revolution is underway, and not just on a national scale. Whites and rosés combined represented, for the first time in 2023, more than half of global consumption, according to the International Organization of Vine and Wine (OIV).
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For France, “the evolution of wine consumption takes place in a context of decline in overall alcohol consumption”, note an Ipsos survey for FranceAgrimer and the National Committee of Wine Interprofessions (CNIV), published last December. Namely a drop of 60% on average among the French over the last six decades.
Change of habits
We drink less wine, and therefore differently, while in recent years, beer has managed to do well. Among young people, the break with wine, and red in particular, seems to be well and truly in progress. being consumed. According to an investigation by the Wine Intelligence agency mentioned by Le Figaromore than two thirds of 18-24 year olds don’t like the taste of red and prefer sweeter drinks.
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The phenomenon of rejection is explained, more generally, by a change in habits when eating meals, which are increasingly unstructured. The image of the good table, with meat in sauce and the “keel” of red has yellowed in recent years to give way to more trendy dinner aperitifs. And in which red is less conducive to consumption, whites and rosés being perceived, in this context, as easier to drink.
“White wine is seen as a lighter drink, abundant, among TF1, Jérôme Baudoin, editor-in-chief of The French Wine Review. And since we drink it cold, I think the sensation of alcohol is less present.” And in the end, it’s the red that toasts, especially in summer.
