What can explain the immense success of Taylor Swift, who has become the “undisputed star” of the moment on the global pop scene?
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According to Danick Trottier, professor of musicology and director of the music department at UQAM, Taylor Swift’s main strength is that she is a songwriter and performer, which is quite rare for female pop stars.
The latter does not hesitate to talk about her life in her songs.
“Taylor Swift’s strength is that she talks a lot about her experiences. Her romantic relationships, the adversity she encounters in the music industry. So that is also one of his strengths which was able to rally a lot of people,” he explained.
Her career, which began in 2006, gave her the chance to experiment with several musical genres, in addition to developing a very solid community around her. The 34-year-old artist has been immersed in music since the beginning of his career.
“In the case of Taylor Swift, what’s really fascinating is that she started her career at a very young age in one of the epicenters of popular music in the United States, which is Nashville,” he said. illustrated in an interview with LCN.
“And so, obviously, it creates perfect chemistry today with an artist who has 11 albums, who has incredible stage experience, who is on her sixth world tour,” added Mr. Trottier.
The 34-year-old artist, who began being active in 2006, had the time to connect with her admirers who had the chance to see her evolve and experiment with several musical genres. This ability allowed him to find new ways to surprise his audience, without reinventing pop, according to the professor.
“She contributes to pop by giving it new avenues each time she releases a record […] And just her latest album that she released in April, The Tortured Poets Department, not only is it a double album, so we weren’t expecting it at all, but it’s also an album where we go much more into his privacy,” he said.
Watch the full interview in the video above.
