The feedback is unanimous. The Paris 2024 Olympic and Paralympic Games were a truly enchanted interlude for the founding members of the AMP24 Club.
This October 16, they took turns recalling their commitment to this international sporting event. While listing the legacy that would remain in Marseille.
Paris 2024: promoting the economic dynamism of the region
Launched on November 30, 2022, the AMP24 Club aimed to promote the economic dynamismthe actions and initiatives of local businesses. The Club also wishes to encourage meetings between local businesses and athletes. Among its founding members:
Reusing Games signage
The Cros proposes to keep a material souvenir of the Paris 2024 Olympic and Paralympic Games, by reusing the signage of the Games. The idea: to design objects “ unique, full of meaning and memories », explains Hervé Liberman, to offer them to members, partners and “ friends of CROS ».
This eco-responsible process allowed to give a second lifeadvertising tarpaulins, flags and other signage elements. Among the objects, there are sports bags, kits, vests. In order to leave a heritage which is intended to be both material, emotional and responsible. »
Paris 2024: Supporting athletes… even after
Launched in 2019 at the initiative of Cros, in partnership with the Provence-Alpes-Côte d'Azur Region, the CCIAMP and the Regional Performance Center (MRP), the sports heritage fund wants to strengthen the territorial partnership between economic actors of the territory and sports. Its commercial development was entrusted to the Altius firm, managed by Nicolas Leccia: “ a unique model in France. »
With its “1 athlete / 1 company” programthe objective is to support local athletes through the provision of financial support and promote the practice of sport. In total: 600,000 euros raised from 21 mobilized patrons, 17 athletes supported from the list of the Regional Performance Center. “ The fund intends to play its role for the deadlines of Milan in 2026, Los Angeles in 2028 and the Winter Olympics in 2030 », we learn.
Banks promote the practice of sport
The Banque populaire Méditerranée enabled meetings around the issues of the blue economy, by supporting associations such as Sauvage Méditerranée to “ promote the recycling of maritime waste. ” But also, by supporting sailing schools. From 2024, “ more than 100,000 euros in financial and material support have been allocated to clubs in the region by BPMED », We can read in a press release.
For its part, Cepac has been committed to athletes since 2019, by joining the “Performance Pact”: a systemwhich aims to support members of the French Olympic and Paralympic teams and “to guarantee them a level of resources necessary to train. »
Cepac also financed the renovation and construction of sports infrastructure in priority neighborhoods. “ 24 basketball courts will be inaugurated as was recently the case in the 14e et 16e districts of Marseille and Aubagne », we are told.
Paris 2024: a unique organization
EDF a mis son renewable electricity serving the Paris 2024 Olympic Games. The Nice stadium, the Vélodrome and the Marseille marina as well as the Club 2024 celebration areas “ were connected to the public electricity distribution network and not to generators. »
What constitutes a “ notable legacy for the entire events sector, in particular to contribute to its decarbonization », explains Frédéric Busin, director Regional Action Provence Alpes Côte d’Azur of the EDF group.
