Samsung unveils the Open Always Wins campaign at the Olympic™️ meeting @ Samsung | Champs-Elysées 125, an exclusive ephemeral experiential showcase located in the heart of Paris.
With less than 100 days until Paris 2024, Samsung Electronics Co., Ltd., global partner of the Olympic and Paralympic Games, officially kicks off its campaign Open Always Wins. Celebrating the opening, a value shared by the brand and Paris 2024, Samsung also inaugurated an exclusive ephemeral experiential showcase onOlympic™️ meet @ Samsung | Champs-Elysées 125.
Unveiled in January, Samsung’s official motto, Open Always Wins, expresses the conviction that openness can be the Source of infinite perspectives and possibilities. This value is central to Paris 2024. Officially launched today, the campaign embodies this vision by showing how openness allows us to accomplish feats through stories by Aurélien Giraudworld champion skateboarder, Johannes FloorsGerman Paralympic sprinter, and Sarah BeeFrench breaking champion, all 3 members of Team Samsung Galaxy[1].
“ As a global partner of the Olympic and Paralympic Games, Samsung innovates and delivers cutting-edge technologies and experiences at the Games said TM Roh, President and Head of Mobile eXperience Division, Samsung Electronics. “ The way we contribute to the Games has evolved dramatically over time, with technology playing a crucial role in bringing the Olympic spirit to life. This is especially true given the ‘Let’s Open the Games’ philosophy of the 2024 Olympic and Paralympic Games, and we look forward to bringing fans and athletes closer together with unique, bonding experiences. significant during Paris 2024 thanks to our Open Always Wins campaign. »
Samsung also unveiled an ephemeral showcase, theOlympic™️ meet @ Samsung | Champs-Elysees 125, which will take fans of the Olympic and Paralympic Games on a journey through unique experiences. They will be able to relive the greatest moments of previous Games with the Galaxy range, discover the latest innovations from Samsung and create unforgettable memories thanks to Galaxy AI.
Samsung designed the venue in collaboration with Pritzker Prize-winning visionary architect Jean Nouvel, whose groundbreaking work reflects the spirit of athletes, who constantly push the boundaries of what is possible. Reminiscent of the Parisian salons of the Age of Enlightenment, this space is designed to celebrate openness through reflections and optical illusions that evoke a sense of harmony and connection.
“ The entire space is designed to celebrate Samsung’s commitment to openness » declares Jean Nouvel. “ The graphic and abstract facade captures the reflections of movements and lights that appear and disappear in an instant, while the matt white reflective mirrors of the entrance hall invite you to discover the latest innovations. »
Space Olympic™️ meet @ Samsung | Champs-Elysées 125 was inaugurated during an official ceremony in the presence of TM Roh and ambassadors from Team Samsung Galaxy including the French surfer Johanne Defaythe British breaker Karam Singh and the French para swimmer Ugo Didier. Also present were Anne-Sophie VoumardDirector General of IOC Television and Marketing Services, Pierre Rabadandeputy mayor in charge of sport and the Olympic and Paralympic Games of the city of Paris and Etienne Thoboisgeneral director of the Paris 2024 organizing committee.
“ We are delighted to see our common values celebrated for this event, faithful to the “Let’s open the Games” philosophy. Olympic™️ meet @ Samsung said Anne-Sophie Voumard, IOC Director General of Television and Marketing Services. “ Over the decades, Samsung has played an immense role in elevating the Games fan experience through its innovative technology, and we are impressed to see Samsung take it to the next level through this inauguration and the many projects that support the organization of the next Olympic and Paralympic Games. »
Space Olympic™️ meet @ Samsung, located at 125 Avenue des Champs-Élysées, will open its doors to the public on May 3 at 5:30 p.m. It will be open until October 31, from 10 a.m. to 8 p.m. Monday to Saturday and 11 a.m. to 8 p.m. Sunday. It will host a series of exclusive events over the summer and will be open to anyone who wants to immerse themselves in the Paris 2024 Olympic and Paralympic Games.
Beyond the Champs-Élysées, Samsung will open other spaces Olympic™️ meeting @ Samsung in Paris and its surroundings. Samsung Galaxy charging stations will also be available at key Games competition venues. Visitors will be able to discover the latest Galaxy innovations.
Find Samsung’s “Open always wins” campaign by following this link.
[1] = Samsung Galaxy Team
