Shopping in the Alpes-Maritimes and Var costs between 5 and 10% more than in the rest of France

Shopping in the Alpes-Maritimes and Var costs between 5 and 10% more than in the rest of France
Shopping in the Alpes-Maritimes and Var costs between 5 and 10% more than in the rest of France

Dear Côte d’Azur. According to a study by the NielsenIQ institute for Le Parisien-Aujourd’hui in France, buying yogurt, vegetables or meat costs between 5 and 10% more in the Alpes-Maritimes and Var than the national average .

The two departments arrive after Paris and Île-de-France, Haute-Savoie and Rhône. Conversely, the cheapest shopping cart is found in the West, particularly in Brittany and Vendée.

But why is shopping so expensive on the Côte d’Azur? Several factors are to blame.

The standard of living of the inhabitants populating the area concerned, to begin with. It is well known that retirees with comfortable incomes like to settle on the shores of the Mediterranean: they contribute to increasing the average income of the region.

As a direct consequence, product prices increase. “Brands are adapting to their audience, offering fewer low prices and private label products, but more organic or premium items.” explains Emmanuel Cannes, business development manager at NielsenIQ, quoted by Le Parisien.

Real estate also has an impact on the price of food in the shopping cart. If they pay a higher rent in Nice than in the Côtes d’Armor for example, the brands will pass on this price difference directly to those of the products on the shelves. This is called the rate of effort.

Finally, prices also depend on the sales area: the smaller the store, the higher the prices will be. This is often the case in cities, and particularly on the Riviera and Var coastlines.

The study also notes that the presence of large distribution chains impacts the prices charged by the competition. The Leclerc supermarkets, which are very present in the west of France, have made their low prices a focus of their communication: competition with other brands leads to prices being driven down more than elsewhere.

It should be noted, however, that the discount sector is gradually gaining ground on the Côte d’Azur, and this is good news for the wallet: Aldi and Lidl, unlike the other large distribution chains, are not changing their prices according to their geographical location.

-

-

PREV Jinxian Street, a tiny summary of everything Shanghai does best
NEXT This mistake we all make when applying sunscreen to our face is actually dangerous