((Automated translation by Reuters, please see disclaimer https://bit.ly/rtrsauto))
(Reworked title and headline and added information about new game chips) by Max A. Cherney and Stephen Nellis
Nvidia CEO
NVDA.O 's Jensen Huang on Monday announced a new family of gaming chips based on the company's latest artificial intelligence technology used in data centers.
The new chips, which will cost up to $2,000, were announced during Huang's speech at CES 2025, and will be the anchor of the company's gaming chip business video. Mr. Huang typically uses CES as a platform to announce new consumer chips and unveil a host of new projects aimed at expanding his artificial intelligence business.
The chips use its “Blackwell” AI technology to give video games movie-like graphics, particularly in an area known as “shaders”, which can help images such as a ceramic teapot to appear more realistic by adding imperfections and fingerprint spots to its surface.
The new chips also feature artificial intelligence technology that helps game developers create more accurate human faces, an area where gamers are likely to notice even slightly unrealistic features. The chips, which Nvidia calls the RTX 50 series, will sell for between $549 and $1,999, with higher models arriving on January 30 and lower models in February.
Nvidia said its $549 mid-range gaming chips will match the company's previous flagship chip, the RTX 4090, which sold for $1,600.
CES 2025, formerly known as the Consumer Electronics Show, runs January 7-10 in Las Vegas and serves to showcase products ranging from new automotive technology to quirky gadgets, as well as show off new ways to use artificial intelligence.
Nvidia's stock closed at a record high of $149.43 on Monday, bringing its valuation to $3.66 trillion and making it the world's second most valuable publicly traded company, behind Apple AAPL.O .
