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The campaign is supported by the City of Béziers, which published it on social networks.
Béziers, a town in Hérault, brought together Kim Jong-Un, Vladimir Putin and Ali Khamenei, respective dictators of North Korea, Russia and Iran. Not for a conference, but on a poster on a blue background topped with a sign: “Don’t forget to sort your waste”. This selective sorting campaign is plastered on all buses in the Béziers area, chaired by Robert Ménard, the mayor of Béziers. The latter is known for his favorable positions towards Ukraine or Israel and his fierce opposition to the regimes of the three dictators.
Moreover, this campaign is perfectly supported by the city of Béziers which published it on its Facebook account. “To start the year off right, remember to sort your waste. New poster visible since this morning on the city's buses!we can read. “I am not an admirer of these characters, I find this poster outrageous, there are limits that must not be exceeded”comments one of the subscribers to the municipality's page. “Outrageous, not smart… And Netanyahu is missing”adds another. “Great, well done Mr Ménard.”however, rejoiced another. The laudatory comments are not legion.
Publicity stunts
Robert Ménard is famous for his “comm shots”. In 2015, he put up posters showing an armed police officer with the phrase: “now the municipal police have a new friend”. Another poster showed a man strangling a woman with the words: “the State is strangling our communities”. It had created a national controversy. Finally, he had represented in the city newspaper in the midst of the Syrian refugee crisis, via a photographic montage, the arrival of bearded and unfriendly-looking illegal immigrants boarding a train with the subtitle: “they are coming”.
