Faced with its loss of momentum in France, McDonald's is playing the novelty card. As reported Le Figarothe chain will offer in its approximately 1,500 French restaurants, from January 7 to February 17, “seven exclusive products which represent the best of international flavors”, in the words of Jean-Guillaume Bertola, marketing director of the brand.
Among the latter, we can notably cite the Double Big Mac, usually available in Switzerland, which has four steaks instead of two. Customers can accompany the latter with McFlavor Fries, which consists of serving fries or potatoes covered with melted cheddar and crispy onions. As for drinks, they can discover the green apple McFizz, straight from the Middle East, or even an astonishing sugar-free Coca-Cola with Oreo flavor. Finally, for dessert, they can opt for the McFlurry Pistacchio, which obviously comes from Italy.
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New features during the Paris Olympics
This is not the first time that McDonald's has tried to attract new consumers by drawing inspiration from recipes it already offers in other countries. During the Paris Olympic Games, the brand carried out a similar operation by marketing, for example, a maple syrup burger made in Canada, a popcorn and caramel flavor McFlurry available in Indonesia, or even a filet o'fish. came from New Zealand.
More generally, McDonald's seeks to increase the number of new products, as evidenced by the recent release of its vegetarian nuggets, underlines BFMTV. The brand also tries to appeal to smaller budgets, by offering entry-level menus, accessible from 5 euros.
France
