“There is a transfer from purchases of rather expensive products to everyday purchases” – Libération

In a context of loss of purchasing power, a survey notes the desire of the French to turn away from non-essential products, traditionally popular, in favor of everyday purchases.

Despite a persistent purchasing power crisis, Black Friday continues to make its mark in France. In 2023, according to a study by Enov, 67% of French people shopped during this commercial discount event. An increase of 15 points compared to 2020. This traditional Anglo-Saxon meeting falls this year on Friday November 29. A date that some are impatiently awaiting. One in two young people (18-24 years old) have planned to go and find good deals on this occasion, details an OpinionWay survey for the Bonial platform, a digital guide (internet and mobile) which lists distributor promotions. Nationally, 29% of French people already know that they will participate in these end-of-year promotions. In a difficult context, the 2024 edition will, for one in five respondents, be an opportunity to track down discounts on everyday products to the detriment of expensive items. U