This Tuesday evening, Stade Brestois faces FC Barcelona in the Champions League. A historic step for this Breton club which makes its supporters dream and galvanizes its sponsors. The CEO of Sill, Gilles Falc'hun, historic sponsor of SB29, was the guest of France Bleu Breizh Izel.
Present on Stade Brestois jerseys for many years, the Malo logo has gained unprecedented visibility thanks to the European epic of Stade Brestois. Gilles Falc'hun, CEO of the Malo group, spoke this morning about this collaboration:
“It’s an extraordinary source of pride for usexplains Gilles Falc'hun, the president of Sill. Seeing the Stade Brestois jersey displaying our colors this evening in Barcelona is incredible publicity which reflects a great human and economic adventure.”
To celebrate this moment, Malo decided to launch a “yogurt of champions” in limited edition. This product, in a red pot decorated with the colors of Stade Brestois, will be available in the main Breton brands. Gilles Falc'hun hopes that this initiative will appeal to consumers: “We feel a real sense of sympathy around the club, and we hope that this will translate into enthusiasm for our products, in particular this special Champions League yogurt.”
Sill
“Our employees are fully behind the club”
The fervor around Stade Brestois goes far beyond the scope of sport. Nearly 3,000 Breton supporters made the trip to Barcelona, accompanied by a delegation of partners, including Malo. Enthusiasm is also palpable within the company :
“Our employees are fully behind the club. A special operation made it possible to order more than 500 Stade Brestois jerseys for the Christmas holidays. This shows to what extent this adventure mobilizes everyone,” added Gilles Falc'hun.
The adventure of Stade Brestois in the Champions League not only thrills the supporters, it is also an economic opportunity for the region. Although sales of Malo products have not yet exploded, the CEO remains confident: “We hope to see an impact on our sales as the club progresses. It takes time, but the potential is immense.”
Support for farmers
In a context of mobilization of farmersGilles Falc'hun also expressed his solidarity with Breton farmers in the face of the challenges linked to free trade treaties: “It is crucial that the competition rules are fair. We fully understand the concerns of breeders, because it is the entire regional economy that is at stake.”
While the headlights of Pointe Bretonne are turned towards the Barcelona Olympic stadium, the Stade Brestois is experiencing an evening that its supporters will not soon forget. Neither do sponsors.
See you at 8 p.m. on France Bleu Breizh Izel for a special broadcast before this shock.
France
