There’s a new social media platform making waves, and it’s attracting a host of big names from the entertainment and media world. Many prominent figures are leaving Elon Musk’s X (formerly known as Twitter) and flocking to Bluesky, and the reasons for this shift are quite telling.
Users are increasingly frustrated with X’s handling of various issuesincluding far-right content, hate speech, transphobia, racism, harassment, and even crypto scams. With Elon Musk at the helm, many feel that the platform has become a breeding ground for negativity.
This week, The Guardian media group announced it would stop posting on X, labeling the site a “toxic media platform.” The Berlin Film Festival has also joined the exodusbecoming the latest European festival to exit X. It’s not just recent decisions; NPR cut ties with the platform back in April 2023and luxury brand Balenciaga deleted its account as early as November 2022. The discontent among users is palpable, and it’s clear that many are looking for a more welcoming online space.
Enter Blueskythe upstart social media platform that’s been rapidly gaining traction. Since the last presidential election, Bluesky has seen incredible growth, adding over 1 million new users in just one day last Thursday. The app has climbed to the top of the download charts on both Apple’s App Store and Google’s Play Store in the U.S., boasting more than 15 million users now. It’s becoming a go-to platform for those seeking a fresh start away from the controversies surrounding X.
Celebrities abandon X for the fresh vibes of Bluesky
Among the notable figures migrating to Bluesky are singer Lizzo and actress Barbra Streisand, who have both been posting more frequently on the new platform. Their presence adds star power to Bluesky, making it more appealing for users who want to engage with their favorite celebrities in a more positive environment.
As actor Mark Ruffalo put it, “It’s refreshing to be part of a platform that takes a stand against hate speech and harassment.” This sentiment echoes the feelings of many users who are tired of the toxicity that has permeated X. Director Ava DuVernay also chimed in, saying, “I’m excited to be a part of a community that values inclusivity and positivity.”
With these high-profile endorsements and a rapidly growing user base, Bluesky is positioning itself as a real contender in the social media landscape. As more people seek out a space that aligns with their values, it seems Bluesky is ready to welcome them with open arms. Who knows? We might all be making the switch soon.
