Auchan has 54,000 employees in France. The brand announces that it wants to close stores and cut 2,389 jobs, including 915 positions in supermarkets. That of Ruaudin, located in the Main Street shopping center, is not affected, local management confirmed on Tuesday, November 5, 2024. “We are independent, so these decisions have no impact on us. In addition, we are switching to the Super U brand at the start of the year. » This merger should allow the Sarthe store “to benefit from the attractiveness of a national brand known for its commercial dynamics”, specified the group, in March 2024.
Committed investments
Concerning the Auchan hypermarket in La Chapelle-Saint-Aubin, on the outskirts of Le Mans, the director Eric Brillant and the unions are, for the moment, absent. But according to our information, this major brand in the Le Mans metropolitan area would not be affected by the desire to close sites of the Auchan group (Décathlon, Leroy Merlin, etc.) owned by the Mulliez family.
Investments have been made by the group in the northern zone brand. Given the group's economic difficulties, we can imagine that this financial commitment is a way of betting on the long term. But what will happen to the announced job cuts? “No response before January 2025”thinks the CFDT union of Auchan La Chapelle-Saint-Aubin, without giving further details.
See you in January 2025
Auchan, the fifth French distributor, justifies its vast social plan by its poor results since 2012, with “a constant decline in store traffic”.
Remember that in France, Auchan is the fifth distributor with just over 9% of the market, far from the leading trio E.Leclerc (24.1%), Carrefour (21.4%) and Mousquetaires/Intermarché (17. 4%) and behind Coopérative U (12.2%), according to the Kantar institute.