From 2025, 20 Minuten will take over its own marketing again and will set up a new, powerful team. As part of a launch event, CEO Bernhard Brechbühl and editor-in-chief Désirée Pomper presented themselves to the advertising market in Zurich’s Aura – and m&k for a video interview. With the announcement “One Team – One Goal”, 20 Minuten embodies the collaboration between editorial and marketing as a closed unit, which, according to Brechbühl and Pomper, has the potential to implement innovative advertising formats in view of the advertising clientele.
In front of around 200 invited guests, Brechbühl outlined the key points of the new marketing concept and explained the particular relevance of the 20 Minutes brand as a reliable environment for advertising messages. Editor-in-chief Désirée Pomper introduced the concept of platform diversity and emphasized that the reporting offers inspirational and entertaining elements in addition to news – entertaining and to the point. There’s more about this in the video.
The “halftime show” featured an LED dance performance by “The Blackouts” before coaches Mehmet Inan and Giovanni Cauterucci brought the new marketing team onto the stage – all in uniform football outfits, in keeping with the sporty-American theme of the evening. The musical highlight was the performance of the legend Baschi, who created a dynamic, nostalgic atmosphere with “Chum bring en hei”. Afterwards, the guests enjoyed a flying dinner and used the sporty atmosphere for networking.
