Under the motto “One Team. One Goal. “Touchdown for your brand” was presented by the new marketing team from 20 Minuten (TX Group) on Monday evening at Aura in Zurich.
Because the free newspaper team will be back to marketing themselves from January. And there are many new faces in the team Mehmet InanChief Commercial Officer, and Giovanni CauterucciChief Revenue Officer.
With their team, the two manage brand sales as well as the areas of AdStack, Open Market and the third-party partner business. So far, Goldbach (TX Group) has sold the commuter paper and its many online activities. The reason given for returning to self-selling in the middle of last year was the “complexity of the marketing organization”.
The hall of the Aura club was very well filled. Over 180 guests from the media and agency world were happy to see the faces behind 20 Minutes in person and talk to them after the presentations Bernhard BrechbühlCEO of the 20 Minutes Group, and Desiree Pumpingeditor-in-chief of “20 Minutes”, to chat.
Mehmet Inan brought dozens of the sales and AdTech team onto the stage, all of whom were shown by name, picture and in the white “One Team” on the Aura’s 360-degree screen. One Goal»-Sweeters briefly presented themselves. “I was very touched by the trust that our team placed in me and Giovanni,” said Mehmet Inan to the Klein Report after the party.
«Many customers and partners also got a face for us. We received a lot of good feedback,” said Inan happily. Of course, the sales people know their customers personally. But many customers also told the Klein Report how important a get-together like this is in the industry.
Mehmet Inan also took care of the bouncer of the evening. His good friend, singer Basquesbelted out his super hit “Bring en hei” to the audience.
The hall was roaring, people had fun and were treated to fine American hot dogs and burgers, wine, beer or prosecco at the flying dinner. Everyone was relaxed and in a good mood.
Swiss
