“We imagined a spectacular staging to create an “accident” in the journey of visitors to the Show,” justifies Stéphane Voir, general manager of Moonlike. Commissioned by SNCF Réseau, its communications agency raises awareness among visitors to the Paris Motor Show about accidents taking place at level crossings, these being due, in a large majority of cases, to non-compliance with the highway code. .
On this SNCF Réseau stand, supported by the Road Safety Delegation, visitors can discover a realistic scene with, at its center, the carcass of a truly damaged vehicle. The decor immerses visitors in the dramatic consequences that risky behavior at level crossings can have.
“Our bias is quite unexpected, by playing with the mechanisms of morbid curiosity, we make sure to attract the attention of visitors and thus activate an emotional charge necessary for memorizing the prevention message”, continues Stéphane See. This event campaign is accompanied by social media activation and a prevention film broadcast on social networks. A PR system relaying the event is orchestrated by Little Stories.
