If Emma Raducanu only ranked 57e world rank at the end of a lackluster season, she is nevertheless the seventh highest paid female athlete in 2024, according to the ranking published by Sportico, with no less than 14.7 million dollars amassed, including 14 linked to various commercial contracts (British Airways, Vodafone, Evian, Porsche, Tiffany & Co and Dior, etc.).
If the British player managed to capitalize quite masterfully on her title won at the US Open in 2021, her performances on the court question and even worry certain experts including the professor of applied sports finance at Sheffield Hallam University, the Dr. Rob Wilson.
According to him, in comments reported by Essentially SportsEmma will have to move if she wants to maintain her standard of living.
“Emma Raducanu needs to win matches to maintain her commercial contracts. In his case, everything comes down to performance on the field and off the field. If she doesn't start winning matches and go far in tournaments, it will be very difficult for her to renegotiate or renew commercial contracts. That would be a real shame, because he is an incredibly talented person and very attractive in the market. »
Published on Wednesday December 11, 2024 at 5:37 p.m.
