Apple reportedly stopped production of the Vision Pro headset because sales figures did not meet expectations at all.
Sales of the Vision Pro have not been doing well for some time. Production was already reduced over the summer, but according to MacRumors, the assembly plant was ordered to stop production completely in November.
Production is not completely slowed down
In October, Chinese company Luxshare Precision was still producing 1,000 units per day. This is only half the number of units produced at peak sales. Interestingly, production lines remain intact, so Apple could restart production if demand increases. However, this seems unlikely at the moment.
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The Apple Vision Pro is not popular: less than 500,000 units sold since its launch
When it was announced, Apple Vision Pro was considered “the future of spatial computing” and Apple planned to sell 800,000 units in its first year. Ultimately, 420,000 helmets were sold; the general public was not really keen to pay the extremely high price.
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