A first for Harnois at Bye Bye of advertising!

A first for Harnois at Bye Bye of advertising!
A first for Harnois at Bye Bye of advertising!

JOLIETTE, QC, Jan 1, 2025 /CNW/ – Harnois Énergies is proud to announce its participation for the first time in the Bye Bye of advertising, a competition inviting the public to vote for their favorite advertisements, broadcast during the famous end-of-year show. Harnois Énergies collaborated with the creative agency LG2 and the media agency Touché!.

By joining the ranks of major advertising players, Harnois Énergies wishes to strengthen the notoriety of the Harnois brand and create a connection with the public through moments of laughter during this emblematic Quebec show.


Bye Bye from the 2024 ad (CNW Group/Harnois Énergies)

Harnois wishes you to see your world in 2025!

The campaign features The Denis Drolet traveling through the Harnois resorts of the province aboard their festive table, all to a catchy song specially composed for the occasion. The duo ultimately hopes that their table will be surrounded by their people for the New Year.

“We are really proud to participate in the Bye Bye of advertising this year. This is an incredible opportunity for Harnois to show his sense of humor and his closeness to his community at the end of the year. This project was a great experience and we can’t wait to see the reaction of the spectators,” says Amélie Tremblaymarketing director at Harnois Énergies.

The advertisement will be rebroadcast on tou.tv and it is possible to vote until January 5, 2025. To see the advertisement, it’s here: .

About Harnois Energies (https://harnoisenergies.com)

The company, founded in 1958,’s mission is to efficiently provide energy sources, specialty products and quality services through a friendly purchasing experience. It distributes everywhere Canada petroleum products, propane, lubricants and special products, but it is also looking to the future with its network of electrical terminals and its service station where hydrogen is available.

HÉ relies on associated companies as well as a vast network of sub-distributors to meet the needs of customers spread across six market segments: retail, commercial/services, industrial, residential, agricultural and aviation. Harnois Énergies provides products and services under the Esso and Mobil brands as well as under its private brands Harnois, Pétro-T, H-Go, Énergies Express, AFS Exécutif, Proxi and Proxi Extra.

Harnois Énergies relies on a team of more than 2,000 people to fulfill its mission.

SOURCE Harnois Energies

Press contact: Viviane Charette, Communications Officer, [email protected]

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