Marylink, the start-up founded by Montilien Hervé Mary whose mission is to support companies in the appropriation of artificial intelligence (AI), is preparing to return to Las Vegas at the beginning of January for a second participation in the CES (Consumer Electronics Show). “Last year, our AI solution was in the Alpha phase, that is to say under development,” explains Hervé Mary, “now it is ready to be marketed.”
Marylink will be able to present its three innovations of the year, which give customers:
-the ability to build their own tools, thanks to a very simple interface
-the possibility of centralizing data, which makes it possible to verify that the catalog is still up to date and not at odds with the old one.
-the ability to share the tool designed for you.
Hervé Mary was very happy with his first participation last year. He had established “very rewarding” contacts there, which he hopes to follow this year to take a new step.
Using AI wisely
Marylink therefore advises companies on the use of AI, which should increase their efficiency. The applications can be numerous and diverse: commercial, marketing, etc.
The heart of Marylink’s business is to allow its customers not to be left alone in the face of AI, to verify what the AI says, to “simplify things” in terms of its use.
Because, insists Hervé Mary, generative AI, “You have to know how to use it. It’s like chess; there is a margin between knowing how to move the pieces and knowing how to play well.”
The objective therefore is that each client company is able to “get something out of it for its business”. The ideal in Hervé Mary’s eyes is to “mix artificial and human intelligence”.
AI is obviously not intended to have the answer to everything, but according to the boss of Marylink it can provide “small tips that everyone can use wisely”. Hervé Mary cites as examples writing a letter, a meeting report.
Where generative AI is particularly strong is in analyzing data at full speed. She even knows how to make associations of ideas to simply explain a concept. Come out with slogans, too. However, it is essential to always take a step back from the AI’s responses.
First of all, notes Hervé Mary, she answers differently depending on how the question was asked. Then, “the AI can hallucinate, or caress you in the direction of the hair”. And then, she doesn’t have the creativity of humans. Above all, insists Hervé Mary, it is the human who remains at the center and makes the decisions. AI can allow it to focus on decision-making.
Formulate your questions well
Support for companies in the use of AI is done using online software, to which customers subscribe. “We first work in small groups of 5 to 10 people,” explains Hervé Marylink, “We start by defining objectives. Then we gather the important data. We can imagine a typical customer.” Collaborative solutions are developing.
Hervé Mary insists on the importance of “promptness”, namely knowing how to formulate your questions to the AI well if you want to obtain relevant answers. The boss of Marylink readily draws the parallel with an oracle. “Sometimes it’s down to the decimal point,” he comments, “you shouldn’t go out into the wild, otherwise you risk spending hours asking questions. We offer basic prompts.”
Marylink has customers throughout France, mainly in the Paris region. They tend to work in the high-tech and telecoms sectors. These may also be consulting firms. Everyone is concerned with getting to grips with AI without being devoured by it.
C.G.
