On the occasion of the Paris 2024 Olympic Games, Danone is reinventing its mode of consumption to meet new consumer expectations. The brand launches the “Yaourt & Co” kiosk intended to “bring health through food to as many people as possible”.
As Official Partner of the Paris 2024 Olympic and Paralympic Games, Danone is committed to promoting good eating habits with its dairy products, like its new tasting concept: the “Yoghurt & Co” kiosk. This kiosk is a concrete illustration of this commitment, and reinforces Danone’s mission, “to bring health through food to as many people as possible”.
L’expertise Danone au service of recipes healthy et gourmet
Danone is convinced that building good eating and exercise habits from an early age is the first step to being in good health throughout your life. Danone combines health and pleasure to offer its consumers products that meet their expectations and anticipate the food preferences of tomorrow. A pioneer in innovation, Danone uses its century-old expertise in fermenting its yogurts to offer healthy and delicious recipes in its “Yaourt & Co” kiosk. Three recipes based on the mix-in concept, combining two Danone yogurt bases and a limited edition HiPRO yogurt are thus offered. These recipes, combining yogurt and various toppings, are ideal for on-the-go consumption, whether for breakfast, at the end of a meal or as a snack.
A concept in line with consumer trends
In the midst of the snacking and take-out consumption trend, the Danone “Yoghurt & Co” Kiosk will be located on three emblematic sites of the Paris 2024 Olympic and Paralympic Games: The Château de Versailles, the Eiffel Tower stadium and the Concorde . These kiosks will be dressed in the “look” of Paris 2024. The Kiosk will also be present in a more event-oriented version in Danone colors on 2 strategic locations in the capital: the City Hall Square within the Games Terrace and the Parvis Rome of Gare Saint-Lazare where nearly 400,000 people are expected every day with a design specific to the brand.
Innovative and eco-friendly distribution solution
With the ambition to significantly reduce the use of single-use plastic, Danone is taking the opportunity of the Paris 2024 Olympic and Paralympic Games to preview a new large format distribution solution with its consumers. This innovative distribution solution works with 5kg bags containing our dairy products and thus reduces the use of plastic packaging by almost 68%*. To go further, Danone accompanies each of its recipes with a French edible spoon and a reusable cup.
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