Generation Z strongly influences mobile app trends. Between social networks, streaming platforms and education tools, their preferences reveal the most popular services this year. Here are the applications that will appeal to 18-24 year olds in 2024.
In recent years, the mobile applications market was marked by rapid changesnotably thanks to the growth of Generation Znicknamed the “mobile generation”. Component near 40% of mobile users worldwidethis group favors practical, innovative applications connected to their daily lives. Among their preferences, apps are revolutionizing the way they access information, make purchases or even organize their social life.
The data of download for 2024provided by the firm Appfigures, show the notable choices of young adults 18 to 24 years old in the United States. This information provides insight into the apps most popular with this audience, with preferences ranging from social media to education tools. Most downloaded this year are varied and meet the needs of entertainment, social connection and ease of use.
Temu, TikTok and Threads lead Gen Z downloads
At the top of the most downloaded applications is Agoan e-commerce site that has attracted 18-24 year olds with 41.98 million downloadsthanks to its attractive prices and rewards features. Following closelyTikTok recorded 33.23 million installsconfirming its status as a flagship application for short and entertaining content. As for Threads, Meta’s recently launched social network, it has attracted keen interest with 32.32 million new downloads. This success demonstrates theinterest of this generation for interactive platforms.
In terms ofeducation and technologyChatGPT, the OpenAI tool, continues to be popular, with 24.63 million installations, supported by the increased use ofAI for learning and consulting. The entertainment is not left out: Netflixwith 15.67 million downloads, remains the streaming platform favorite young adults, ahead of Prime Video and Disney+. Finally, music also has its flagship application: Spotify attracted 10.45 million downloads, consolidating its popularity with Generation Z, who favor applications offering a quick and personalized access entertaining content.
