The creative agency The Invisibles launches the 6th edition of the beauty magazine Glow pour Jean Coutufeaturing the talented Sarah-Jeanne Labrosse. Available free of charge in branch and online, Glow establishes itself as a reference guide to the Holidays, offering inspiring and immersive content.
This special edition offers exclusive beauty looks and video tutorials, as well as a selection of gift ideas for all budgets. Exclusive box sets and varied sections enrich this issue, positioning Glow as a source of festive inspiration.
“With the Invisibles team, we have succeeded in offering captivating content that enriches our customers’ experience this holiday season, while reinforcing the notoriety of Jean Coutu as an essential beauty destination,” says Valérie Mercierbeauty marketing advisor at Jean Coutu.
A 360° campaign to make Éclat shine
also orchestrated a 360° campaign to promote this new edition ofGlowavailable on social networks, web displays, on the radio and at points of sale, aiming to attract a large audience to the magazine.
Jean Coutu is also offering a contest until December 18, 2024, offering a chance to win $5,000 in cash with the purchase of a product featured in Glow with the Moi card.
Discover now this new edition ofGlowavailable in branch and online at Jean Coutu website or even on Instagram.
Credits
Client: Jean Coutu
Strategy, creation and production:
