LApple’s annual event attracted attention this year with the introduction of iOS 18, which promises a revolution in the iPhone user experience. Apple Intelligence, the company’s new AI spearhead, wants to integrate advanced capabilities, such as contextual recognition and proactive personalization based on machine learning.
Rather than enthusiasm, the announcement provoked a scathing reaction from Elon Musk. On social media, Musk called Apple’s partnership with OpenAI for Apple Intelligence an “unacceptable security breach.” He also threatened to ban the use of Apple products at his companies, even going so far as to consider placing Apple devices in Faraday cages to prevent their access to sensitive data.
The origins of friction
Musk’s frustration is rooted in a complex history with OpenAI, from which he was a co-founder but from which he withdrew in 2018 due to strategic differences. Since then, Musk has continued his own AI initiatives through xAI. Indeed, the billionaire has expressed his ambition to found a company capable of competing with giants in the sector, such as Google’s DeepMind and OpenAI, known for its creation of ChatGPT.
For Apple, the integration of OpenAI in iOS 18 represents an unprecedented advancement for its AI capabilities, aimed at delivering a smarter and smoother user experience. However, Musk’s criticisms raise substantive questions about data security and competitiveness in the AI market, where Apple and Musk’s xAI could end up competing directly.
As iOS 18 prepares to define the iPhone ecosystem with advanced AI capabilities, Elon Musk’s reaction highlights the issues surrounding security and competition in the AI space.
The relationship between Musk, Apple and OpenAI evokes a high-profile technology thriller. But one thing is certain: the relentless quest for innovation in AI will continue to transform the world of tech.
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