LinkedIn, the new Tinder?

LinkedIn, the new Tinder?
LinkedIn, the new Tinder?

INVESTIGATION – The professional networking platform is increasingly used for romantic purposes. For better and for worse.

You may have already thought about it. This colleague, whom you know by sight, and whom you would like to get to know. Or this woman, whose profile you saw online, who aroused your curiosity. “I was hit on, and I also hit on” confides Daniel*, 23 years old. Not in the street, nor on dating sites. The young man tried everything on LinkedIn, a platform dedicated to professional networking. And the practice is common: according to an American study carried out last February, 52% of respondents used this method to get a date, ahead of traditional dating sites (45%). Goodbye Tinder, Bumble, or Meetic. This hunt for love on LinkedIn could indeed be linked to the dating application blues, since 44% of French users say so. “dissatisfied”according to a survey carried out last fall for Point.

This is how Daniel, tired of classic dating platforms,…

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