The graphic element generated when sharing contains a link to Spotify or Apple Music to listen to the shared song or album. It can also be integrated into a video clip made from the application.
« Today’s launch of ‘Share to TikTok’ is the latest example of our ongoing commitment to supporting music discovery and artist promotion in partnership with music streaming services », indique Ole Obermann, Global Head of Music Business Development chez TikTok.
The social network also indicates that this new feature will allow artists themselves to promote themselves on TikTok by quickly sharing the links to their latest songs, which could help increase the number of streams, and therefore the income they receive. .
This new function accompanies another tool which allows you to go the opposite way and consult a song discovered on TikTok and listen to it on a streaming platform, then save it. After the failure of its own streaming service, TikTok is strengthening its position as an essential platform for music discovery and promotion.
