Epic Games continues to explore new ways to integrate music into Fortnite, after the first concerts in the game, the launch of a music mode called “Fortnite Festival”, the American JV giant has taken the next step , a first physical event in the heart of New York: a concert by Ice Spice and the great Snoop Dogg in Times Square, also broadcast in the game. Whatever we think, it’s interesting, we’ll explain why.
This concert is part of Fortnite’s “Chapter 2 Remix” season, a period that puts music at the center of the game, with a different artist in the spotlight each week. According to Nate Nanzer, head of global partnerships at Epic Games, for the media The Verge, this evolution represents a crucial passage of the platform: “If before we did one-off musical events, today we seek to celebrate music on an ongoing basis in Fortnite.”
The integration of music into the game goes beyond the simple broadcasting of concerts. Elements such as in-game radio stations, emotes (dances that players can perform during their games) and thematic collaborations around artists further flesh out this vision. Nanzer confirms that the goal is to transform Fortnite into a place of musical discovery, where even emerging artists can find their place.
This approach is not trivial. Epic Games had already attempted to establish a physical space in Los Angeles to promote artists through Fortnite, but the initiative did not meet with the expected success. Yet the company persists. It sees music as a strategic lever to diversify its offering and stand out from other live-service games, while increasing collaborations with brands and artists from all backgrounds.
It is therefore not just a concert, it represents a step forward in a strategy which places the game for 15 to 20 million daily players in a space where culture and video games meet, and where music becomes a cornerstone of the game. gaming experience.
