DECRYPTION – The giants of the sector are struggling to adapt to the new expectations of Generation Z. The market is changing.
Dating apps are less popular with young people. After having redefined the rules of romance, Tinder, Bumble, Meetic… often find themselves out of date by Generation Z, young people born at the turn of the 21st.e century. “Dating fatigue”: the expression is on everyone’s lips to explain the market downturn. Tired of dating apps considered addictive, users decide to delete them from their smartphones and rely again on the chances of life. At the end of February, the Match group (Tinder, Meetic, Hinge, etc.) was sued in San Francisco by six Americans accusing its business model of being “ predator ». Everything is done for “ erode the user’s ability to pick up “, explains the complaint. In France, 44% are “dissatisfied”, according to a survey carried out last fall for THE Point.
More generally, we are witnessing a change in behavior, a “ cultural transformation “, particularly…
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