The poster would have been tasty, probably the most beautiful in many years, but it will not exist. Kendrick Lamar and Rihanna refused to headline the 2025 Coachella festival, reports Bloombergin an article which deals with the difficulties of major festivals in programming the most recognized artists on the planet.
The first named, who is coming off a victorious clash against Drake, already has a busy schedule with the Superbowl halftime show in February, before a big stadium tour which is coming up.
As for the pop star, she simply doesn’t need that much exposure. His business also provides him with a sufficient income.
The financial model is the main explanation for the obstacles faced by the most popular festival in the world. An unmissable spring event in California, spearhead of the current music festival season, Coachella has built its legend on unforgettable experiences, only possible in the Californian desert.
But after memorable editions and performances that have gone down in history (Daft Punk, Beyoncé, Dr Dre & Snoop Dogg with the hologram of Tupac), the festival is a victim of its success and the expectations placed on it.
Problem, each date of the big stars’ tours brings in much more money than a double performance at Coachella, reports Bloombergciting the huge successes of Beyoncé and Taylor Swift. What’s more, these celebrities no longer necessarily need to show off, even at the trendiest festival in the world.
Eager to restart the machine after two mixed editions in terms of buzz – and sales for the last – Paul Tollett, the promoter of Coachella, had decided to bring Kendrick Lamar and Rihanna in 2025. He will have to demonstrate creativity to “book” equivalent stars.
According to the very informed Hits Daily Doubleonly the electro DJ Fred again.. has, until now, confirmed his presence as headliner. Travis Scott, Post Malone and Morgan Wallen are among the contenders to complete it.
Are you already following us on WhatsApp?
Subscribe to our channel, activate the little ???? and you will receive a news recap every day in early evening.
