Tenant of the Orange network, the new mobile operator UNDO is making a remarkable entry into the Belgian market. Its niches: climate change, carbon neutrality, environmental projects.
The one who presents himself as “the first Belgian climate-oriented mobile telephony provider” offers you to take “the first step towards a more sustainable way of life”.
Trees planted and projects supported
UNDO’s three mobile subscriptions are exclusively available online via the brand’s website:
- UNDO S, €10 per month. 500 call minutes, 100 SMS, 20 GB of data. 2 kilos of CO2 to offset. A tree planted with each subscription.
- UNDO M, €20 per month. Unlimited calls, 100 SMS, 40 GB. 5 kilos of CO to compensate. A tree planted with each subscription.
- UNDO XL. €30 per month. Unlimited calls and texts, 200 GB. 10 kilos of CO2 to offset. One tree planted each month.
The two specificities of these subscriptions: the trees that will be planted and the kilos of CO2 to be offset.
Concretely, if you order a SIM card and an UNDO mobile subscription, the operator undertakes to plant a tree via the UNDO Forest reforestation project. Or ? In the plantation of Ibi Village, 140 kilometers east of Kinshasa (Congo), managed in collaboration with the local partner Gi-Agro (Groupe d’Initiatives pour l’Agroforesterie en Afrique). As part of the XL subscription, one tree per month will be planted.
What about the kilos of CO2 to offset? These are sorts of credits that you can assign through the UNDO app to “a selection of projects that capture CO2 pollution in the air” dubbed UNDO Removal. To put it another way, UNDO estimates that your use of the smartphone with UNDO S generates 2 kilos of CO2 per month and offers you to offset them directly to achieve carbon neutrality.
Options to support the village
UNDO also offers you to subscribe to additional options, whether to increase the kilos of CO2 to be composed or to support the development of the Congolese village Ibi Village. Example: renovation of the Ibi Village school €0.50 per month, Ibi Village medical aid €0.50 per month, Ibi Village medical visit €0.50 per month, etc.
“We want to create a community that is aware of its choices to reduce the impact on the climate,” said Laurent Bataille, CEO of UNDO, in a press release. “If we hope for a better future for our environment, it is important to create user-friendly technological tools that allow everyone to contribute to major challenges such as climate change in a simple and very concrete way. Furthermore, we are convinced that users will be more motivated to choose the more sustainable option if we offer them a carbon-neutral mobile subscription without affecting the price. .”
