– Vivo Energy Maroc is committed alongside Souad Mouktadiri: a partnership for a Morocco of progress.
– This partnership illustrates Vivo Energy Maroc’s commitment to supporting exceptional performance in the most extreme conditions.
Casablanca, December 3, 2024 – Vivo Energy Maroc, the company in charge of the distribution and marketing of Shell brand fuels and lubricants in Morocco and Butagaz brand Liquefied Petroleum Gas, announces its support for Souad Mouktadiri, the first Moroccan pilot to participate in the prestigious Dakar Rally, in order to promote Morocco internationally. This sixth edition of the Dakar Rally in Saudi Arabia will be held from January 3 to 17. The reliability and performance of Shell products, including Shell V-Power fuel and Shell Helix engine oil, illustrate the brand’s commitment to providing solutions for the most extreme environments, a spirit that inspires adventure of Souad.
Souad Mouktadiri, an off-road rally driver since 2008, has a recognized track record, including several podiums in international competitions until 2024. As the main partner of Souad Mouktadiri, Vivo Energy Maroc reaffirms its commitment to of equal opportunities. The company demonstrates its desire to support a progressive Morocco by encouraging women, in all fields, to believe in their potential and to reach heights of excellence.
« It is an honor for me to be supported by Vivo Energy Maroc and the Shell brand in this incredible adventure. The Dakar Rally is an extreme competition that demands exceptional performance, and I am proud to be able to count on trusted partners. As the first Moroccan driver in the Dakar Rally, I am determined to represent our country and I hope to encourage women to believe more and more in themselves and to take on challenges. », declares Souad Mouktadiri.
The Dakar Rally is the largest rally race that embodies the fundamental values of sport: audacity, perseverance, and team spirit, principles that Vivo Energy Maroc shares and promotes. This rally is also known for its extreme conditions, representing a real challenge of resistance, strategy and technical performance. This partnership is part of the tradition of collaborations between Shell and motorsport, such as the historic alliances with Scuderia Ferrari for Formula 1, Ducati for MotoGP, or even with Hyundai Motorsport for the World Rally Championship ( WRC). These alliances push the boundaries of performance and put Shell technologies to the test in extreme environments to offer drivers and riders around the world particularly high-performance products, such as Shell V-Power fuel and Shell Advance oil.
« By supporting Souad Mouktadiri in this exceptional adventure to fly the colors of Morocco, we are promoting a talented athlete, and supporting a symbol of determination, courage and passion, particularly in activities where women are under-represented such as motor sports. . This partnership is a perfect illustration of our commitment to encouraging women who dare to dream big and consider every obstacle an opportunity to surpass themselves.. ” underlines Salwa Benslimane, Marketing Director of Vivo Energy Morocco.
As part of its Corporate Social Responsibility (CSR) policy, of which education is an essential pillar, Vivo Energy Morocco supports Souad Mouktadiri, who will share his journey with higher schools, universities and partner associations. Her testimony will inspire young people, especially girls, to seize development opportunities.
« By promoting a career like that of Souad, who has distinguished himself professionally and sportingly, we want to encourage young people to believe in their potential, by presenting them with the example of a woman who faces the most difficult challenges. A true model for our youth, Souad will convey a strong message on the importance of believing in oneself and the importance of education in achieving their ambitions, insisting on the fact that this constitutes the basis of all success. » noted Hind Mejjati Alami, Communications and CSR Director of Vivo Energy Maroc
In 2023, Vivo Energy Maroc with the Shell brand supported Afaf Hamdoune, a motorcyclist who traveled 18,000 km across Africa with the support of Shell Advance motor oil. These initiatives demonstrate the reliability and performance of Shell V-Power, Shell Helix and Shell Advance products, which accompany these adventurers on the most demanding roads. They demonstrate Vivo Energy Maroc’s commitment to encouraging women to excel in demanding disciplines and to be an actor of change in favor of a Morocco that advances.
Follow the adventure of Souad Mouktadiri on the social platforms of Vivo Energy Maroc and the Shell brand.
