A colourful Champions League for PSG, which begins its 2024-2025 campaign this Wednesday evening with a match against Girona. And with a new collaboration with Penninghen, an international school of interior design, communication and artistic direction. The goal of the two brands: to jointly create the posters for the matches on the club’s calendar, in C1.
A partnership to create PSG Champions League match posters
“Since the arrival of QSI, Paris Saint-Germain has continued to create links with the worlds of fashion, music, art… Today we are very happy to have been able to bring to fruition a great project with students from the Penninghen International School for the first phase of this new Champions League. This initiative embodies our commitment to combining sport and art, while highlighting the creative talent of this very promising generation. Together, we celebrate the spirit of innovation and passion that characterizes Paris Saint-Germain.”explains PSG brand director Fabien Allègre.
The partnership involves 26 3rd and 4th year Penninghen students who designed a portfolio of 8 posters representing the Champions League group stage matches (Girona, Arsenal, PSV Eindhoven, Atlético de Madrid, Bayern Munich, RB Salzburg, Manchester City, and VfB Stuttgart). Paris Saint-Germain regularly offers its followers posters related to the matches it plays. In recent years, a total of 68 have been produced.
