In Africa, the e-commerce sector is experiencing rapid growth, driven by the massive use of mobile phones, accounting for 75% of online traffic. With a projected 500 million e-commerce platform users by 2025, startups are adopting mobile-centric strategies to address challenges such as high data costs and limited access to banking services.
1. Jumia
Present in 11 countries, Jumia stands out through partnerships with operators like MTN to offer free data and integrate solutions like Mobile Money. This approach promotes access to e-commerce in regions where banking infrastructure is limited.
2. Conga
Focused on Nigeria, Konga offers an app ready for offline use and facilitates payments using KongaPay. Its robust logistics solutions enable efficient delivery despite its focus on a single market.
3. Takeaway
Leader in South Africa, Takealot focuses on seamless user experiences through user-friendly mobile interfaces. The company offers same-day deliveries and flexible payment options, but does not expand beyond South Africa.
4. Sokowatch
This B2B platform connects small retailers to suppliers via mobile apps and SMS orders. Mainly active in East Africa, Sokowatch offers modern inventory tools and credits for retailers.
-5. Giraffe Foods
Specializing in agricultural supply chains, Twiga uses offline modes and mobile payments to streamline its operations. Although its effectiveness is proven, it still needs to overcome regulatory challenges.
6. MallforAfrica
By connecting African shoppers with global retailers, this startup promotes local currency payments and offers data-saving browsing methods.
7. Zando
Active in the fashion sector in South Africa, Zando integrates social media into its mobile application. The emphasis is on partnerships with local and international brands.
These startups are transforming the e-commerce landscape in Africa with innovative solutions adapted to local specificities, helping to create a thriving ecosystem for mobile users.
