Organizing a concert can be an exciting and rewarding experience, but it also comes with its fair share of challenges. From initial planning to complex logistics, artist management and audience satisfaction, organizing a concert takes a lot of effort and preparation.
Whether we carry it in our hearts or not, the producer of this very popular “live” (editor’s note: Bouba Ndour) has, it must be recognized, succeeded in promotion and ticket sales.
Experienced in the task, Youssou Ndour’s brother and his staff managed to develop an effective marketing strategy which ended up reaching the target audience. They used social networks, those nicknamed “influencers”, local media, notably TFM, RFM among other communication channels to publicize the event.
Unfortunately, Bouba and others failed. Those who went to the Grand Théâtre to attend the show of “You will not say the opposite at all.
To put it bluntly, they sold more “VIp” entry tickets than available seats. “We bought tickets for 50,000 f each and we see that there are no more places available,” said a furious gentleman accompanied by his relatives.
A beautiful plant, a pin-up who came expressly from Marianne’s country, faced with the same grotesque situation, adds: “It’s a scam, let’s dare say it. I’m really disgusted. For my safety, I prefer to turn back instead of elbowing when I paid for a VIP seat”
Dakarposte tried to contact Boubacar Ndour in order to collect his version. In vain.
