At the CES consumer tech show, there is no salvation without AI

At the CES consumer tech show, there is no salvation without AI
At the CES consumer tech show, there is no salvation without AI

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The Las Vegas Convention Center, which hosts CES.
Photo : AFP/VNA/CVN

“Everyone is going to talk about AI”, warns Carolina Milanesi, analyst at Creative Strategies. “From fridges to ovens, everyone will mention it, whether there is one or not.” in objects or equipment.

Watches and mirrors that talk, a pot that decides alone when to water its plant, a connected cow collar that detects infections, AI will be everywhere in the gaming capital of the world.

It is no coincidence that the boss of the semiconductor giant Nvidia, Jensen Huang, will be the star guest of the show, with a speech scheduled for Monday evening, January 6, before the opening of CES to the general public the next day. .

His group has become the standard bearer of generative AI, a major consumer of its chips, the now famous graphics cards, for its development.

Several analysts expect announcements on its new generation microprocessor, the Blackwell, as well as to see Jensen Huang give the market temperature. Several Nvidia rivals such as Intel, Qualcomm, or AMD could present new products simultaneously.

Auto and health

AI and computing in general are taking an increasingly important part in the automotive world, which has become a major player at CES for several years, a movement also favored by the decline of the Detroit show.

CES has been an auto show for a while now, and it’s going to be even more so this year.”announced Avi Greengart, analyst at Techsponential.

Toyota, BMW, Mercedes, Hyundai and the Chinese BYD will be there, as will Waymo, Google’s autonomous vehicle subsidiary, or the driver assistance software specialist Mobileye.

According to several media outlets, future US President Donald Trump, who will take office on January 20, is considering relaxing regulations on fully autonomous vehicles. Still in the mobility department, “you should see flying vehicles available for sale”notes Rob Enderle, independent analyst.

The Chinese XPeng plans to present its Land Aircraft Carrier, an electric vehicle which transports a flying machine that looks like a giant drone, usable separately.

The manufacturer plans to market them from 2026, at an estimated price of 280,000 USD each. “As for receiving the license to fly, that will be another story,” warns Rob Enderle.

Among the other major themes of this CES 2025, “digital health is going to be huge“, according to the analyst.”We’re seeing a lot more people wearing connected devices that can measure health parameters.”

Tech will also find its way into homes, notably with the LG fridge capable of suggesting recipes based on the foodstuffs it contains, or an intelligent mirror which discerns the state of fitness of the individual presented in front of it.

AFP/VNA/CVN

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