The Moroccan Investment and Export Development Agency (AMDIE) held its ninth board of directors on Tuesday, chaired by Karim Zidane, Minister Delegate in charge of Investment. This meeting made it possible to draw up a positive assessment of the activities of the first half of 2024 and to define the outlook for 2025, reflecting the growing economic dynamism of the Kingdom. Under the impetus of royal directives, Morocco continues to strengthen its positioning as a preferred destination for foreign investments.
The new Investment Charter was the catalyst for achieving remarkable results in the first half of 2024. Private investments peaked at 25 billion dirhams, with the approval of 64 major projects by the National Investment Commission, generating nearly 12,900 direct jobs.
Additional export turnover of 30 billion dirhams and 20,000 jobs by 2026
AMDIE has deployed a particularly active promotion strategy, orchestrating more than 60 targeted initiatives both at the national and international level. These actions facilitated more than 1,300 business meetings, creating fertile ground for the development of strategic partnerships.
The organization of more than 70 visits by international delegations made it possible to highlight Morocco’s competitive assets, particularly in the automotive sector, which remains a pillar of the country’s attractiveness. The Export Morocco Now program (2024-2026), launched in April 2024, illustrates the agency’s export ambition. Targeting 14 priority markets, including the United States, France, Germany and Italy, this program aims to support 337 exporting companies. The objectives are to generate an additional export turnover of 30 billion dirhams and to create 20,000 jobs by 2026.
Towards the accomplishment of the 2024-2026 roadmap
Particular attention was paid to Moroccans around the world, with the organization of numerous meetings and webinars in the main host countries. This initiative is part of the royal desire to fully integrate this community into the economic development of the country.
AMDIE’s 2024-2026 roadmap is structured around four major strategic axes, including support for national and foreign investors, support for exporters, the development of the fairs and exhibitions sector, and the expansion of economic activity zones. This holistic approach aims to create an ecosystem favorable to the sustainable economic growth of the Kingdom.
At the end of this Council, the 2023 activity report, the results for the first half of 2024, as well as the 2025 action plan were approved, illustrating AMDIE’s resolute commitment to promoting and developing investments and the Kingdom’s exports to promote sustainable economic growth.
Mehdi Idrissi / ECO Inspirations
