up against the wall, the Gifi bazaar brand is looking for a buyer

Garlands, baubles, stuffed animals and even artificial trees… Low-cost Christmas decorations have invaded the shelves of a Parisian store of the Gifi brand. This Wednesday in November, employees continue to open the newly delivered boxes and install numerous toys. A few weeks before the end-of-year holidays, everyone is working hard to be ready for a successful one of the most important annual events for commerce. No question of expressing concerns. « No one is allowed to speak. There is no problem », an employee evacuates, a smile on his face. The bazaar specialist, founded in 1981 by Philippe Ginestet, which enjoyed great success for several decades, is nevertheless mired in significant financial difficulties. « In reality, employees are all anxious, especially those over twenty years of seniority, blurted out a staff representative. What type of buyer will we be taken over by? ? »