Apple will fall (again) a little further behind in the AI ​​race

A Siri on steroids, a smarter email app, ChatGPT in the iPhone… all these new features announced by Apple could well arrive later than expected, leaving the brand a little more alone in the face of the competition.

This was supposed to be Apple’s triumphant arrival in the world of artificial intelligence, it now looks more like a trailer for 2025. While the iPhone manufacturer presented a whole bunch of new features linked to AI at its recent developer conference, it seems that these features are not quite ready yet.

As the always very well informed journalist Mark Gurman explains, a good number of the new features presented by Apple during WWDC will not be integrated into iOS 18, iPadOS 18 or macOS Sequoia. Apple will therefore not integrate all the new features announced at WWDC in its wave of back-to-school updates. A good package of features labeled “Apple Intelligence” will not arrive until the end of 2024, or even the beginning of 2025, the Bloomberg journalist thinks.

This is not exactly a surprise since Apple had warned that the deployment of these new tools would be done in several phases. However, many of the company’s flashiest new features are going to take a while to arrive, not even being present in the beta versions of iOS yet.

No ChatGPT before the end of 2024

The “new generation” Siri, capable of searching your emails and text messages to find information or understanding the context of a question by observing what is happening on the screen, should arrive at the end of 2024 / beginning of 2025. The same goes for the integration of ChatGPT which will, a priori, not be ready for the start of the 2024 school year, but rather by the end of year celebrations. Apple’s voice assistant will still gain some interesting features in September, such as the ability to hold a conversation in a more natural way, but will not (yet) be the all-purpose brain that Apple presented at WWDC.

Swift Assist (supposed to give a helping hand during app development) or the new features planned for the Mail application or will also be expected. Even some tools not explicitly linked to AI, such as improvements to the Home application, will arrive with iOS 18.1 or 18.2 instead, Bloomberg indicates.

If the users most eager for innovation will undoubtedly be disappointed not to play with these new tools right away, seeing Apple taking its time in deploying such features is rather a good thing. This will allow the company to test the capabilities of its “Cloud Compute” with a small number of Internet users before opening the doors wide and correcting the inevitable bugs that artificial intelligence is sure to generate. It would be unfortunate if Siri also advised putting glue in your pizza dough.