Among these requests, 215, or 50%, concern technical assistance, with a predominance for digital transformation which recorded 136 requests. 80 requests concern operational excellence and 50 requests market development.
Regarding support for investments, 133 requests were submitted, including more than ten cooperatives in animation, around forty animation projects in general and more than 70 accommodation projects backed by a entertainment offer.
In addition, 84 requests for support for green growth were identified, mainly for photovoltaic and water saving initiatives, notably in Marrakech, Casablanca, Souss-Massa and Fès-Meknes.
Faced with this enthusiasm, Fatim-Zahra Ammor, Minister of Tourism, Crafts and the Social and Solidarity Economy declares: “ Through these 430 requests, we observe a concrete enthusiasm from operators in the sector to become more competitive. By supporting more than 1,700 businesses, we aspire to shape unique experiences that strengthen Morocco’s attractiveness on a global scale and contribute to resilient Moroccan tourism.tinnovative and sustainable.”
Focused on the creation of a new generation of animation products, the “Go Siyaha” program is an essential pillar of the “Animation” lever of the 2023-2026 tourism roadmap. It offers concrete solutions to strengthen the competitiveness of existing Moroccan tourism businesses while promoting the emergence of new, modern and innovative tourism businesses.
To achieve this objective, the program offers 3 schemes offering investment bonuses of up to 40% and technical assistance financed up to 90%. The ultimate objective is to support sector development initiatives in all regions of the Kingdom, in order to create successful tourism experiences.
Information sessions have been organized since the launch of the program, with caravans deployed in the 12 regions of the country, totaling more than 50 events, in order to raise awareness among local actors of the opportunities offered by “Go Siyaha”. These initiatives are carried out in collaboration with regional tourism delegations, regional professional federations, regional tourism councils (CRT), regional investment centers (CRI), and the General Confederation of Moroccan Enterprises (CGEM). These caravans have already stopped in the regions of Rabat-Salé-Kénitra, Casablanca-Settat, Fès-Meknès, Laâyoune-Sakia El Hamra, involving more than 80 regional tourism operators at each stage.
The next stage will be held on May 24, 2024 in the Dakhla-Oued Dahab region, in partnership with the CRT of Dakhla and the French Chamber of Commerce and Industry of Morocco (CFCIM) of Dakhla. This region, benefiting from a strategic geographical position on the Atlantic, has become a prime tourist destination in the Southern Provinces of the Kingdom, particularly in the Ocean Waves sector intended for water sports such as Surfing and Kitesurfing.f.
