The International Food Show (SIAL) Canada will highlight the culinary richness of Morocco and the variety of its agri-food and fishery products. A true hub of innovation in the field, SIAL Canada brings together key players in the international agri-food industry to discover the latest market trends, boost exports and establish strategic partnerships.
With its 14th participation, Morocco will be the country of honor for the 21st edition which will be held from May 15 to 17 at the Palais des Congrès in Montreal. 18 national exhibitors will take part in this platform of excellence and will offer an immersive experience, through authentic and innovative products.
“ The Kingdom of Morocco returns to SIAL Canada, the leading exhibition for the Canadian agri-food industry, to highlight the quality, sustainability and diversity of the Moroccan exportable offer of agri-food and fishery products. », Underlines Mr. El Mehdi El Alami, Director of Promotion and Development – Morocco Foodex. “ This participation as a country in the spotlight constitutes a major opportunity to ensure the influence of Origin Morocco and to strengthen the position of the Kingdom as an agri-food producer and exporter.. »
Among the highlights of Moroccan participation, Morocco Foodex will organize numerous culinary demonstrations, but also a whole program of BtoB meetings, between Moroccan exhibitors and Canadian buyers.
This partnership dynamic strengthens commercial ties between the two countries. The evolution of bilateral trade is supported by significant figures; in 2022, the value of Moroccan agri-food exports to Canada reached 1.5 billion dirhams, marking a notable increase of 47% compared to the year 2019, and 26% compared to the year 2021. The agri-food sector represented, in 2022, a value share of 63%, compared to Morocco’s total exports to this market.
With promising prospects for the future, the Kingdom’s participation promises to be an exceptional showcase to highlight national know-how and unveil new opportunities for partnership and cooperation.
