- Cultivating good for all has been a commitment of the Azura Group for over 35 years
- Thanks to total control of the value chain from field to plate, we have become one of the world leaders in the production of cherry tomatoes.
- There are 18,000 people who work every day to provide our customers with quality, tasty and environmentally friendly products.
- Our commitment to excellence is the key to our success. The Azura Group’s cherry tomatoes are popular with French consumers for the year 2023.
The Azura Group’s cherry tomato brand ranks 10th among the best-selling brands in France for the year 2023 and occupies first position in the fruit and vegetables category!
The Azura brand thus totaled 116 million purchasing actions in France over the year 2023. Nearly 16.9 million French households have purchased an Azura product at least once with a repurchase rate of 75%.
This recognition demonstrates consumer confidence and pays tribute to the unwavering commitment of the entire Group to offer quality, tasty and environmentally friendly products. THANKS !
Fully committed to the continuous improvement of its environmental profile, the Azura Group has implemented a CSR strategy covering the entire production chain, from field to plate: agronomic research to limit the use of phytosanitary products as much as possible. , production in unheated greenhouses, optimization of the use of water resources, reduction in the consumption of plastic packaging and waste recovery.
The Azura Group is also invested in helping communities in southern Morocco, through the Azura Foundation. Founded in 2014, the Foundation has carried out projects to support education (construction of schools, nurseries, educational centers for children with disabilities) as well as projects linked to the rational management of natural resources for the benefit of 30,000 beneficiaries.
Cultivating Good for the planet, for consumers, for society and for employees has been the group’s raison d’être for more than 30 years, which has shaped its ambition for future generations.
