A neat clip and a universe that asserts itself
The clip of Bad Boy takes up the visual codes and the singular universe which begin to define Helena. Dressed in two-tone jeans, with her hair down and her eyes covered in captivating blue makeup, Helena lives in a fictional place: “The Red Flag Office.” His smartphone is analyzed there, revealing toxic messages from a “bad boy”. “You're so beautiful…but that's a bitch”we can read on the screen, a sentence that leaves no one indifferent.
The clip mixes this narration with contemporary dance sequences, an exercise to which the singer had already lent herself in the clip for Summer Body. Once again, she proves that she does not just sing: each project is part of a global artistic approach, combining visual and musical performance.
Unanimous reactions: the consecration continues
On social networks, the feedback was not long in coming. Enthusiastic comments are pouring in, and even figures of Star Academy or music professionals salute his work. Marlène Schaff, professor of stage expression, did not fail to congratulate her former student, while Sony France described Helena as “CEO that the Red Flag Office deserves.”
On YouTube, fans are also won over: “The clip is a MASTERCLASS! The universe that Helena and her team build behind each project is impressive,” “Little Helena, who knew nothing about the world of music just a year ago, is in the process of bending the game and becoming THE French-speaking ARTIST of her generation”we can read.
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A promising future for the Belgian artist
On the editorial side, it's difficult not to share this enthusiasm. Helena and her team demonstrate impeccable mastery of their artistic universe and their communication. After this clip, one question remains on everyone's lips: when will the album be released?
Good news, the wait shouldn't be long anymore. This is announced before the launch of the tour, scheduled for April 23, 2025. One thing is certain, with Bad BoyHelena confirms that she is much more than a rising star: she is already an essential figure in the French-speaking music scene.
