Thursday June 20. Radio Nova posts on its networks a call to “go and vote against sectarianism, hatred, the obsession with order and the rejection of the other”. More than 4,000 likes from Internet users greet the post. The same day, the owner of Radio Nova since 2015, Matthieu Pigasse – investment banker also shareholder of the newspaper Le Monde and Mediawan, an audiovisual group which owns televisions, studios like Luc Besson’s Europacorp or large audiovisual production companies , – is the guest of France Info. He calls “to vote for the New Popular Front, to avoid the return of the filthy beast”. The day before, Wednesday June 19, Les Inrocks, a magazine also owned by Matthieu Pigasse, co-signed an appeal for a common media front against the far right [un texte dont StreetPress est le co-initiateur, ndlr].
On this eve of the election, Matthieu Pigasse and his group Combat, which owns Radio Nova, the Inrocks, and the Rock en Seine festival, are taking to the front against the threat of the far right… Except that a few days earlier, the radio just sealed a deal which must link her to Vincent Bolloré’s media empire.
The five employees of Nova Régie, previously responsible for selling radio advertising inserts to advertisers, will be transferred to Lagardère Publicité on September 1. The farewell party has already taken place. Finished the 18th arrondissement for the Nova Régie teams, welcome to the Lagardère premises, in the opulent 15th arrondissement, where the former members of Maison nova will meet at the coffee machine the teams who market the pages of the JDD by Geoffroy Lejeune or the Europe 1 antenna, where Cyril Hanouna now officiates every day. Because since the takeover bid launched by Vincent Bolloré, via Vivendi, in 2022, it is the far-right billionaire who is in charge of Lagardère.
Thursday June 20. Radio Nova posts on its networks a call to “go and vote against sectarianism, hatred, the obsession with order and the rejection of the other”. /
Credits: Instagram screenshot
“It’s a transfer of activity”, Emmanuel Hoog, the general director of the Combat group of which Radio Nova is a part, tries to deflate to StreetPress: “We made a call for tenders to all the advertising agencies of the market and Lagardère was the best seller financially. » And the man reminds us that Radio Nova is not the only one in this case:
“Lagardère also manages Ouï FM or Radio Meuh. »
The Radio Nova antenna, founded in 1981 by Jean-François Bizot, was until recently marketed in tandem with that of another Parisian radio station, TSF Jazz, also owned by Bizot for a long time. ” But TSF Jazz is out of tune, and we had to find a solution », justifies Emmanuel Hoog.
Is the fact that the iconic radio of the underground and counterculture is now associated with the far-right media empire built by Vincent Bolloré was a topic of discussion? Emmanuel Hoog, former boss of AFP and Ina, puts his foot down: “The real fragility is finding yourself in a weakened economic model. We give ourselves the best possible solution in terms of resources. At no time will Nova’s grid and editorial line be impacted. »
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And Hoog drives home the point: “The employees who are transferred do advertising programming. They program inserts for Carglass or Intermarché. These are technical and commercial professions for commercial brands looking to purchase commercial displays. »
And does Matthieu Pigasse, who bought Nova in 2015 from the heirs of Jean-François Bizot, approved the agreement with Lagardère defended by its general director? “I don’t have to answer you,” objects Emmanuel Hoog.
Contacted multiple times by telephone and message by us, Matthieu Pigasse did not respond at the time we published this article.
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The battle against the far right is tough. We lead it with all our heart, with all our soul, with all our energy. Nothing will set us back, neither adversity nor threats. Because we know only too well what can happen if Jordan Bardella takes the helm of a government.
We are doing everything possible to prevent this shift. We must also anticipate the worst. If the far right comes to power, the work will be even greater and the obstacles more numerous. Financial, in particular.
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