He may have been one of the most important managers in themusic industry, he will not only leave good memories to the artists who trusted him. From the first steps of Justin Bieber to the careers of Martin Garrix, Psy and even Kanye West, the American entrepreneur has rubbed shoulders with the cream of the crop as a producer. After no less than 23 years in the profession, Scooter Braun officially leaves management at the age of 42.
A damaged reputation
If you’ve already heard of the New Yorker, it’s undoubtedly following the controversy linking him to the superstar Taylor Swift. If the interpreter of “I Can See You” is currently making a Eras tour record, it’s largely thanks or because of one of his biggest enemies on the music scene.
Taylor Swift breaks all records and surpasses Elvis Presley
In 2019, in fact, Scooter Braun bought back the masters of his first six albums before selling them, without the agreement of the American artist, to an investment fund for the sum of 300 million dollars. On the advice of her colleague Kelly Clarkson, the billionaire then decided to re-record his titles and to compete… with his own music.
Attacked by the entire Swifties and abandoned by other singers unhappy with his work, like Ariana Grande and Demi Lovatothe producer will now focus on his position as CEO of multinational entertainment company HYBE America, to which he sold his own company Ithica Holdings in 2021, and on his role as a family man.
