Stand: October 9, 2024, 4:01 p.m
Von: Jan Christian Müller
PressSplit
It is not certain whether Jürgen Klopp’s vibes as a positive image transfer to RB have a stronger effect than the negative radiation of the soda, media and sports group on large parts of the fan scene. A comment.
Frankfurt – The career changer Oliver Mintzlaff masters incisive analysis like no other in the emotional football entertainment industry. And so the “CEO Corporate Projects and Investments” of the Red Bull Group is likely to see every morning when he looks in the mirror that his favorite club, RB Leipzig, has an image problem in this country.
Mintzlaff the driving force behind Klopp’s coup
The money machine of the industry giant Deutsche Vermögensberatung has already shown how best to deal with this: They bring the most popular German into the house: For almost ten years, “Kloppo” has served as a testimonial for what is by far the largest financial structure sales company in Germany. The message: This DVAG must be a hot shop if such a hot guy advertises for it.
Top manager Mintzlaff strategically prepared the signing of Jürgen Klopp in an ice-cold interview with “Kicker”. After reading it, it must have been clear to the people involved in the German faculty at Red Bull that their performance was not enough and reinforcements were needed.
The consistently result-oriented former long-distance runner Mintzlaff diagnosed a lack of “mentality, concentration and consistency”. As you can hear, the messages of the interview, with their deliberately formulated clarity and harshness, were not well received by the Leipzig football subsidiary. Some people’s blood is said to have almost frozen in their veins.
Thin ice
Mario Gomez, the “Technical Director of Red Bull Soccer International”, may also have noticed the strict boss Mintzlaff’s dissatisfaction with the global and regional results of the expensive but so far ineffective talent promotion.
So now Jürgen Klopp comes in as “Head of Global Soccer” and says he “couldn’t be more excited to be involved in a project like this”. Thanks to Mintzlaff’s persistence, the company, which sells more than twelve billion cans of Red Bull every year and has a turnover of over ten billion euros, has achieved a coup that, of course, has caused retching in some places.
In addition to his external reputation, Klopp also brings internal expertise to the football company. However, it is not yet certain whether his vibes as a positive image transfer to RB will have a stronger effect on him than the negative radiation of the brewery, media and sports group on large parts of the fan scene, sporting competition and the football trade press. Thin ice.
