On the occasion of the BMW Group France press conference at the start of the year, the manufacturer turned the page on a historic 2024 to approach 2025 confident in its strengths but cautious regarding an unstable context. .
BMW Group France beat des records in France in 2024. With more than 67,000 registrations for the BMW brand, the firm has progressed by 13 % in a market -3%. Its market share of 4 % is thus the highest obtained by a premium brand, even if the overall market volumes are over 2 million units. For its part, the brand Mini has completely renewed its range, with a portfolio of orders which should give a very good start to the year 2025. Finally, BMW motorcycle fell slightly last year, while remaining at a high level of deliveries. France notably remains the second largest market in the world for the two-wheeler manufacturer. However, the group has turned this beautiful page to open the 2025 chapter, which remains uncertain.
Caution but trust
-Vincent SalimonChairman of the Board of Management of BMW Group France, summarized his wishes for 2025 clearly. “Let’s become reasonable again. Let's restore confidence to business leaders and stop the regulatory escalation”. The 2025 French market, however, remains uncertain for the group, even if it remains on 5th in the world for BMW, the 4th for Mini and the 2th pour BMW motorcycle. “We remain focused on the future thanks to our different technologies. We do not want a single and exclusive solution” insists Vincent Salimon. With this wide choice, the manufacturer remains confident despite an uncertain context. “We do not communicate a quantified objective on our volumes because there is too much instability. Above all, we can hope for a stabilization of the global market”. A step that is not won.
France
