The Moroccan Pavilion at the 45th edition of the International Tourism Fair (FITUR) in Madrid aims to be a showcase of excellence for Moroccan tourism in full swing, underlined the Moroccan ambassador to Spain, Karima Benyaich.
“Morocco’s stand at this international fair presents all the tourism opportunities that the Kingdom offers, exceptional tourism from a rapidly developing country”indicated Ms. Benyaich in a statement to MAP, on the occasion of the official inauguration, Wednesday, of FITUR-2025.
The Moroccan pavilion at this global event welcomed the visit of King Felipe VI of Spain and Queen Letizia, accompanied by eminent personalities, who discovered the splendor of this space laid out over more than 700 m² and carefully designed to celebrate the authenticity and uniqueness of the Kingdom.
“We were honored to receive their Majesties, who were able to appreciate a pavilion designed in the pure Moroccan tradition to reflect the authenticity and singularity of the Morocco destination,” said Ms. Benyaich.
Beyond its aesthetic aspect and its cultural dimension, “the Moroccan pavilion is intended to be a platform for promoting the multiple experiences that our country offers, ranging from its varied gastronomy to its enchanting landscapes, including its investment opportunities in the tourism sector”she argued.
The Moroccan stand highlights this year the regions of Errachidia and Tangier, true emblems of the cultural and natural heritage of the Kingdom, by promoting their assets to attract an international audience and strengthen the tourist attractiveness of Morocco, she said. specified.
-Ms. Benyaich also recalled that Morocco recorded in 2024 a historic record of 17.4 million visitors, including 3.5 million Spaniards, marking an increase of 36% compared to the previous year, and thus confirming its central position in the international tourist market.
The high point of world tourism, FITUR has established itself on the international agenda as an unmissable event for professionals in the tourism sector. It provides a privileged platform for the exchange of ideas, strengthening business relationships and developing innovative strategies aimed at boosting the tourism trade on a global scale.
With MAP
