hybrid saves MG from rout in France

Now well established in France, the MG brand is reviewing its strategy: the hybrid allows it to avoid going off the road!

More than 240,000 copies. This is the volume recorded by MG on the European market last year, an increase of 20% compared to the previous year.

Even if she keeps her 19^th position in France, the brand does not have the same dynamic in France: with a total of 25,782 registrations, MG recorded a 25% decline in sales here.

Also readSupertest – MG ZS Hybrid+: all the measured consumption of our Supertest

Because everything has not been so simple for MG due to recent administrative decisions. On the one hand, the MG 5, Marvel R and ZS EV were removed from the catalog due to changes to the GSR2 standard. On the other hand, the loss of the bonus has led to a lack of interest in other electric models such as the MG 4, which results in a 60% drop in sales!

The return of the hybrid thanks to political decisions?

However, MG played a joker by deploying two hybrid models on the market that are particularly popular with private buyers. The MG 3 Hybrid+ and ZS Hybrid+ launched at the end of the year did not allow the brand to conclude with a positive result, but still represented 52.8% (13,628 units) of total sales!

The case of MG in France alone is enough to highlight the absurdity of certain politico-economic decisions which put obstacles in the way of the ecological transition. After making electric its flagship technology, MG had to review its trajectory before going off the road, which was narrowly avoided.