In January, protect your wallet. To deal with the inflationary context which has persisted for several years and to help consumers navigate all of the price increases, Picadeli (specialist brand in healthy fast food) unveils its first lunch price index. The goal is to provide consumers with a clear view of the best options they have for taking away at a lower cost.
The Lunch Price Index: a practical guide to inflation
“January, often considered the most difficult month of the year, is also marked by high food prices” notes the brand in its press release. To help the French, Picadeli offers a concrete solution with the Lunch Price Index. This tool compares prices for popular takeaway meal options in Paris, Marseille and Lyon, such as kebabs, sushi and poké bowls.
Concretely, thanks to ChatGPT, the brand indicates that it has selected five popular options for lunch in several cities and calculated the average price for each category, and compared it with the price of a salad at Picadeli, based on an average portion. of 330g of salad, with a price of €1.79 per 100g. At the moment, there is no geolocation function to display prices around your home. The objective is to help consumers better understand price variations and identify economic alternatives.
An average spend of €8.80 per lunch
To design this index, Picadeli conducted a study of 1,200 French people aged 15 to 60 to find out more about their eating habits. The results show that the average expenditure on lunch is €8.80, excluding drinks and desserts. According to data collected by Picadeli1% of respondents spend between €9 and €11, and 17% between €7 and €9.
-Varied expectations depending on the profiles
According to the study conducted by Picadeli in parallel with the Index, preferences are different according to ages but also genders. 40% of men surveyed, for example, are primarily looking for an economical meal. 38% of women prioritize healthy meals and 17% of them prefer light options. As for 15-29 year olds, 54% of them favor consistent and tasty meals. Finally, among seniors (45-60 years old), 54% of them value fresh, healthy and affordable meals.
A few words about Picadeli
Swedish company, Picadeli offers a high-tech salad bar concept, already present in more than 2,000 points of sale in Europe and the United States, offers fresh and customizable meals. With a turnover of 260 million euros in retail value and more than 50 million salads sold each year, the company has established itself as a leader in healthy fast food.
