The Paris Chamber of Notaries is proud to unveil its new face carried by a modernized logo and a completely renovated building.
Taking advantage of the renovation of its historic headquarters on Place du Châtelet at 12 avenue Victoria, after two years of work and an inauguration at the beginning of April, the Chamber wanted to revisit its brand identity with a logo embodying the renewal of the building. The ambition of the Chamber of Notaries of Paris is to position itself as a key player in the heart of the City, serving society and its fellow citizens, while asserting its role in supporting the 2,200 notaries of the Compagnie de Paris, in the heart of the Capital region, in their daily missions.
This new identity reflects and embodies the values specific to the notariat: the spirit of brotherhood, transmission, expertise, usefulness, fairness and empathy.
For Pierre Tarrade, president of the Chamber of Notaries of Paris, “this overhaul is much more than a simple aesthetic change, it is a real approach which aims to make the Chamber more accessible to our fellow citizens, strengthen our visibility and our anchoring in the daily lives of Parisians. We hope that through this new identity, each citizen, each client, can immediately perceive this link that unites us, the reliability of our profession.”
An embodied identity, symbol of a historic Institution. This overhaul of the identity of the Chamber of Notaries of Paris, flagship of an entire profession, is an important step, because it will significantly affect its perception among its audiences, strengthen its notoriety and its attractiveness, and improve its recognition. .
The logo, current in its design, redesigned with a set of contemporary typographies, symbolizes and embodies the historic headquarters of the Chamber of Notaries of Paris. It embodies the balance between tradition and innovation, while highlighting, through the color code used, the public service missions of the profession. A logo that tells the story of heritage, history, social bonds, at the heart of the City. But also the impact, the modernity, the openness. The modern iconography and the chosen colors convey the values of rigor, integrity and accessibility, values essential to the profession of notary.
-A 100% digital communication campaign to communicate about this transformation. To mark this transformation, a digital communication campaign will be carried out between January and April. At the heart of this campaign, two video spots will be broadcast on the Chamber's various digital channels and certain media:
. short version:
. version longue :
This film is designed to reveal, in a more human and impactful way, the role of the notary, while telling the story that led to this change. It symbolizes the Chamber's commitment to the future while highlighting the fundamental values of the notariat and its vision.
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